Packaging Design
Brand Guide

During my co-op at Mertz Design Studio, I worked on a personal project created based on a niche that the company wanted to get further into: The Beauty Industry. Rather than creating a new brand, I worked to update the well known colorful dye brand Arctic Fox. With feedback and guidance from my team members and market research I created a new brand guide for the company as well as updated their packaging for their popular colored hair dye.

Arctic Fox is a bold and affordable haircare brand focused on an accessible and unique diy hair dying experience for their alternative, young audience. Relying heavily on their user experience, their main source of advertising is social media where they champion the value of being yourself and their efforts to curb animal cruelty.

Arctic Fox sells hair care tools, bleaching kits, and colorful dyes.

︎︎︎  Moodboard

︎︎︎  Logo Iteration