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Typographic System
Brand Guidelines + Composition


Ripple
is a fictional indie music publication I made for class. I first created a unique wordmark to represent the magazine’s individual spirit. I then created a ruleset for the publication as a whole, including a grid system and typeface sizes and styles. Using these guidelines I formatted a table of contents, feature article, and interview. I also created a dynamic cover with rules that would translate to every future issue of Ripple.






︎︎︎  Moodboarding











︎︎︎  Wordmark Sketching













︎︎︎  Final Wordmark








︎︎︎  Typeface Selection + Grid Layout










︎︎︎  Cover Iteration





︎︎︎  Final Cover Design


︎︎︎  Table of Content Iteration



Sarah Schaen  ︎︎︎  Graphic Designer  ︎︎︎ Cincinnati, Ohio